There is a marvelous philosophy for thinking, speaking, and
doing encapsulated in four simple
questions:
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?
Will it be beneficial to all concerned?
That’s the 4-Way Test that is the guiding philosophy of
Rotary. You don’t have to be a Rotarian
to apply this test in your daily routine.
If you don’t automatically apply the Four Way Test to just
about every situation, then you’re missing out on a practical tool for
improving not only yourself, but others.
The Four Way Test holds a powerful philosophy for creating win-win
relationships. It’s your personal Field
Guide!
Is it the truth?
This is the first challenge to Rotarians regarding how we
think, speak, and act. Right off the bat
we ask about the veracity of the situation.
Perhaps, a century ago in Chicago, Paul Harris recognized that any
gathering of businessmen should be based on a common assumption of
truthfulness.
Truth, at
the founding of Rotary, probably had less celestial concern with Pilate’s
question than the more human question of honesty. It would be difficult in deed to complete a
transaction without confidence in the honesty of the other party.
“Is it the
truth?” is the logical first question.
If the truth, honesty, is not present, the other questions in the four
way test are automatically negative (and time to cancel the meeting!)
Avoidance
of deception is the crucial point and the foundation of trust. Can you trust someone unless there is some
measure of honesty in the relationship?
To be honest is to be true.
Can you
recall any business, professional, or personal relationship that flourished in
the absence of trust? Perhaps only
short-term or a variation of “deceive me once, shame on you! Deceive me twice, shame on me!” Successful relationships are built on trust
and honesty. That’s not wishful
thinking, or fanciful desire – it’s the way we operate.
Is it the
truth? What other question would better
serve you at the beginning of any situation?
The next logical step is to ask:
Is it fair to all concerned?
Your Field Guide now looks at the playing field, bargaining
table, or wherever it is that people are gathered.
Fair is
defined as “just and honest.” When we
think of something as just we mean that it is equitable and impartial. Put another way, “does everyone have an equal
opportunity, or potential, for success?”
Have you ever come across anyone who willingly or knowingly wanted to
play against a stacked deck, so to speak?
Casino’s aside.
So, before
we engage in an exchange with others, ask if all involved are offering a “just
and honest, equitable, impartial, potential for each to succeed?” This is a good way to seek the desired
win-win situation.
However, it
is important to recognize that fair is not synonymous with equal. Fair is not the same as Equal. Fair is, however, the opportunity for
results. In every transaction the
attitude, skill, and energy of the participant determines the potential for
successful outcome.
An
essential factor in our personal and collective success, and marvelous standard
of living in the United States, is the core philosophy of the “inalienable
rights” of each person. As elucidated by
Jefferson, the Creator has bestowed to all inalienable rights of “life,
liberty, and the pursuit of happiness.”
These are true Rights and are not favors or privileges granted from a
government, monarch, or ruling party.
So, from creation, it could be said all is fair.
To be fair
for all concerned, then, means that no one is deliberately cheating or making a
deception that lessens, or prevents, the potential for success of another. If the situation is true and honest it will
be fair to all concerned.
Will it build goodwill and friendships?
Do you know anyone who would prefer to enter a contract,
agreement, or association if the result was a loss of goodwill and a loss of
friendship? Of course not. (For any who might ponder a “yes” then the
first two questions were ignored.)
Goodwill is one of the most valuable possessions of a
business, organization, or individual.
Goodwill may be considered “benevolent intention” – the best outcome for
all is desired. A brand name is Goodwill
in logo form – the product or service is known to be satisfying each and every
time for those purchasing and using it.
If the brand name fails to maintain the customers expectation then the
product or service suffers.
Goodwill is
the ethereal quality that creates much of the value of any exchange.
What about
better friendships? The question
presumes that a degree of friendship exists.
If the first two questions are affirmed, a measure of friendship is
already present. Who are friends?
It is
absolutely wonderful and desirable to associate with people you regard as
friends. Friends are those folk you
choose to associate with personally, socially, for business, or
philanthropically – such as your Rotary Club.
Friendships are based on the first two questions of the Four Way Test.
You
probably do not have a friendship with someone you believe is untruthful, or
who does not share your standards of fairness (granted, you may be required to
associate with them, but that’s a different situation.) Once again the Four Way Test supports the
win-win concept of relationships.
The
question “will it build goodwill and better friendships” is a natural
progression. It is likely that you
instinctively move away from any engagement that does not build goodwill and
would not create a better friendship.
Will it be beneficial to all concerned?
When using the Four Way Test for all transactions, Rotarians
first determine if it’s the truth, then insure that the situation is fair to
all, and then check for the ability of the transaction to build goodwill and
friendships. Now it’s time for the
final, and lasting question: Will this
activity, agreement, contract, purchase, association benefit all concerned?
Good
question. It’s a different question than
asking if it is fair. Fair is the equal
opportunity. Beneficial implies that all
parties will gain, in some measure, from the activity. That is the win-win situation Rotarians seek
and promote.
The final
question may challenge some deeply held philosophies. The challenge is in the phrase “will it be
beneficial to all concerned?”
All is emphasized. It is a
surprisingly common belief that in order for one person to gain, or benefit,
someone else must lose, or be harmed.
This is a position derived from a belief that the universe is static,
unchanging. Another way of looking at it
would be that everything is finite and limited.
There is only X amount of benefit in the universe, and for anyone to
have a piece of benefit, it is at the expense of someone else.
Although we
are racing through the 21st century, this medieval philosophy
persists. During the 20th
century the universe was discovered to be ever expanding and consisting of immeasurable force. In effect, hardly static, and about the
closest we can conceive to infinity.
This cosmology affects philosophy.
There appears to be no limit to benefit in the universe, only a matter
of making use of it. Benefit acquired by
anyone does not naturally lessen the benefit possessed or available to someone
else. Therefore, it is possible, that
agreements, contracts, relationships, associations, etc., can be beneficial to
all concerned.
The
eloquent sequence of the Four Way Test is a Field Guide to create win-win
situations, where all benefit. Is it the
truth? Is It fair? Will is build goodwill and friendships? The first three conditions affirmed produce
benefit. To gain goodwill and
friendship is beneficial.
At heart,
you want what is best for everyone.
Being of service to another results in a good feeling. Feeling good is a worthy goal. It just might be that the most effective
way to feel good is to apply the Four Way Test to every situation, every time,
and keep at it, until all four questions are affirmative. Then your world will change. One agreement, one contract, one relationship
at a time. You’ll know it. You feel good!
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